Business-to-business (B2B) pros market to businesses; their business-to-consumer (B2C) counterparts market to customers. It’s a distinction that feels as old as the industry and sounds almost ...

Most small businesses sell to other businesses or to consumers, and the acronyms B2B and B2C represent these relationships in abbreviated form. There are exceptions, as a cleaning service could clean ...

B2B marketers are more likely than B2C marketers to apply personalization to emails and websites, according to recent research from Evergage and Researchscape International. The report was based on a ...

B2B disruption earns its power through trust. Bold ideas that reflect your brand’s essence and connect with your audience ...

The distinction between B2B and B2C marketing is becoming less pronounced as customer expectations evolve. Today’s consumers demand the same level of personalisation and engagement in their ...

Why operational maturity, not ambition, determines success in fintech’s retail pivot. Many B2B companies are drawn to the ...

I’ve been reading some recent commentary comparing B2B (business-to-business) and B2C (business-to-consumer) marketing – the similarities, the differences and the size of the gap in between. It is ...

Businesses that sell to other businesses typically take a different approach to marketing than B2C businesses do—one that doesn’t involve the standard campaigns marketers in the B2C world use to reach ...

Part of me is truly amazed that has taken this long to realize something that should have been obvious to all of us from the beginning of time. Well, the beginning of advertising and marketing time, ...

PhonePe transitions Pincode from B2C to B2B, focusing on tech solutions for offline shops amid IPO preparations.