B2B disruption earns its power through trust. Bold ideas that reflect your brand’s essence and connect with your audience ...

B2B content marketing initiatives have increased by 25 per cent and now account for a third of the industry according to research from the Association of Publishing Agencies (APA). The research, ...

B2B marketers who integrate paid, earned, owned, & shared media as a connected strategy can increase the business impact of ...

Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events. Discover what Propolis can offer you. Navigate the ...

Content marketing is evolving—and B2B brands are reacting to a new normal. Discover in this free report how content strategy is shifting to meet business goals, which channels and formats perform best ...

In B2B, where the 95/5 rule means that only 5% of buyers are in market when you want them to be, that memorability is ...

The most successful marketers go beyond the AI hype and invest in growing their teams’ skills, cross-functional muscles, and ability to adapt.” — Stephanie Stahl, managing director, Content Marketing ...

The Drum Awards Festival celebrates the leaders pushing B2B marketing toward richer stories and sharper strategy. Follow ...

How marketers can use leading indicators, data storytelling, and consistent reporting to prove and amplify marketing’s true ...

B2B content production is skyrocketing, according to 10Fold Communications’ report “AI-First, Buyer-Ready: Inside the New Era of B2B Content Marketing, Part I.” Among the 400 senior marketing ...

The B2B leaders outperforming peers in ROI aren't collecting more data; they're building smarter, connected ecosystems where ...

Anna Ong never set out to become a B2B influencer. After a 15-year career as a banker, she took a break and stumbled across a storytelling event while on a trip to New York. On stage for the first ...