As Forbes defines it, the consumerization of IT is the propensity for users’ experiences with technology as consumers to impact their expectations regarding their technology experiences at work. And ...

The combined platform will provide unprecedented access and seamless integration to distribute and manage products through marketplaces globally AppDirect, the world's leading B2B subscription ...

Emerging trends show that B2B software buying preferences are changing. Companies are more thorough about new software investments and would welcome as much information as possible to guide buying ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

Against the backdrop of the rapidly evolving technology industry, not all B2B software companies produce products that last forever. The companies that survive into the expansion growth stage and ...

B2B software buyers say they check online reviews of products/solutions to find out about many different things, including quality, ease of use, cost effectiveness, and security, according to recent ...

CHICAGO, May 14, 2025--(BUSINESS WIRE)--G2 today released its 2025 Buyer Behavior Report, based on a global annual survey of B2B software buyers and validated with proprietary G2 Data to enhance key ...

Imagine for a moment that you’re a business owner looking to purchase project management software. You find a company that has an enticing product, and you meet with a salesperson to learn more. The ...

Historically, there has been a distinction between business-to-consumer (B2C) software and business-to-business (B2B) software, but in recent years, the line between the two has fast been fading, if ...