Every week, join Sydney Waters as she helps you navigate life as a smart consumer. You'll cover everything in avoiding the ...

You want to buy a coffee machine. Which one would you choose: a five-star-rated model with a single review or the one with only 3.9 stars but over 400 reviews? There's a reason why we tend to prefer ...

Want to get rid of that sinking feeling of looking with envy at the high review volumes and star ratings of your top local competitors? You already know that both review count and ratings are ...

After finishing a meal at a restaurant, a Negative Nancy of a customer wasted no time running home to write a not-so-great review of their experience. Well, the restaurant looked at it as an ...

The ability to successfully navigate shifts in consumer behavior is critical for businesses today. With technology and trends changing on a constant basis, tracking consumers’ responses to emerging ...

If you were to ask a CEO how customer-centric their strategy is, they’ll likely tell you that it is a work in progress. Rarely will CEOs tell you that their strategy works seamlessly or that it is in ...

An ex-employee has opened up shop, what to do with shy salespeople, and more questions from Ask INSTORE.

A Lexington restaurant owner is defending his employee after a customer left a negative online review that included personal ...