Six months ago, I wrote about the need for marketing teams to develop computational thinking, data interpretation, and cross-cultural fluency. Today, I’m watching those concepts play out in real time.

Starting a new business is an invigorating challenge that demands a robust marketing strategy. Here we’ll explore the practical tools, techniques and insights to manage your entrepreneurial journey, ...

In marketing's dynamic landscape, emotional intelligence (EI) is a critical driver of success. EI goes beyond mere transactional relationships to create genuine, lasting connections with audiences. By ...

At SNHU, we want to make sure you have the information you need to make decisions about your education and your future—no matter where you choose to go to school. That's why our informational articles ...

CMOs must blend traditional marketing expertise with modern technological skills to drive growth and innovation. As marketing continues to evolve rapidly, the role of the CMO continues to evolve, ...

In today’s fast-paced, data-driven world, marketing professionals must demonstrate a broad range of expertise to stand out and secure six-figure career opportunities. Building a strategic marketing ...

Strong campaigns and sharp messaging will only go so far in today’s crowded and noisy B2B landscape. To be effective, B2B marketers need expertise beyond traditional marketing tactics. Skills in ...

LinkedIn has published a report of the top 10 in-demand marketing skills in 2021, based on what employers are looking for in job postings. Half of the top 10 jobs posted on the platform are in the ...