"When trying to purchase a space rocket, because the market price in the aerospace industry was so high, I would just accept ...

First-principles thinking empowers agility and innovation, but only when people know you appreciate the lessons as much as the triumphs. And with each challenge presented and each answer revealed, you ...

“And we can do it all by starting from first principles–questioning our assumptions and building something new from the ground up.” Let’s focus on two words: First principles. The concept of ...

Often D2C brands in India undervalue the importance of first-principle thinking and how relevant it can be for a brand’s growth I will be breaking down the concept of first principle thinking to ...

I recently tried Bryan Johnson's tips for anti-aging. And while drinking lemon water and going for a walk before work have significantly helped to start each day feeling physically better, the ...

The entire world is talking about the Apple Vision Pro. It shows the power of their brand. Let’s take a step back and dive into the secret of their customer experience success. Apple has a reputation ...

I’ve been thinking lately about why we measure things like, for example, Net Promoter Score (NPS). What are we actually doing? These thoughts are prompted by Reid Hoffman’s great new book, Masters of ...