The strategic marketing plan for a business is much like a coach's playbook in football. It describes what must be done for the company to win in the competitive marketplace in the upcoming year. The ...

“Strategic Marketing for Your Farm’s Future” addresses the marketing and production risks associated with commodity marketing and niche marketing to increase farm income. Stress, frustrations, and ...

In this ever-changing economy, developing products and expecting customers to buy them is not enough. You must have a strategy to attract the right audience by creating unique value and using the ...

SMPs consists of many different building blocks, all of which come together to make up the bigger picture. Once the bigger picture is clear and goals are set, the SMP serves as a blueprint to devise a ...

How does a strategic marketing operations (MO) organization act within and across a company? The reality is that other stakeholders may be oblivious to the potential MO brings to the business. Old ...

Three health system marketing executives detail their strategies that led to a return on investment and successful service to their patients. Consumer wants and needs are everchanging, and that's why ...

As CMO, Jennie leads marketing strategy, execution, membership and loyalty programs and customer insights across both the ...

Long-term strategic business planning is necessary for company growth and success, explains Entrepreneur magazine. Business plans provide companies with the tools to track growth, establish a budget ...

LAS VEGAS, NV – December 02, 2025 – PRESSADVANTAGE – Cobalt Keys LLC, a Las Vegas-based public relations and communications services firm, announces its specialized approach to helping professional ...

RedwolfOgilvy and the Stephanis Store Network announce the launch of a new strategic partnership that places the use of Digital Performance Marketing at the centre of all available digital channels.