Ann Padley and Jenny Millar, co-authors of The Pricing Sprint and leaders of the consultancy Untapped Pricing, explore why ...

With strategic thinking and ongoing refinement, you can determine pricing that generates high royalty income by aligning with your book’s market positioning and sales aspirations. Pricing your book is ...

Pricing can be challenging for entrepreneurs. As a marketing and business consultant, I've seen that a pricing strategy that’s too low can diminish profit margins, but pricing that’s too high can ...

The study of queueing theory and pricing strategies investigates how waiting dynamics and customer behaviour inform optimal pricing policies in service systems. By integrating traditional queueing ...

The AI-based pricing solutions tech startup has acquired Value Innorruption Advisors LLC intellectual assets which is the largest proprietary library of pricing reports, pricing tools, frameworks, and ...

Opinions expressed by Entrepreneur contributors are their own. Far too often, startups treat pricing as an afterthought. Upon going to market, founders seldom blame pricing should their company fail ...

Major publishers have gained the ability to dictate their own prices on e-books and this has dramatically increased the cost to the customer. In many cases the hardcover is actually cheaper than the ...

Product pricing is one of the most important determinants of company success. A product’s market price must account for numerous competitive factors, including research and development costs, target ...