With Sky Creative Agency being one of the UK's largest in-house agencies, boasting more than 300 staff members (around one-third freelancers at any one time), it has been granted an increased role in ...

Warner Bros Discovery (WBD) has announced the appointment of Sky Media as its ad sales partner in the UK & Ireland in a multi-year agreement. Under the new deal, Sky Media will represent WBD’s linear ...

News in brief: Sky Faces Bill for Underpaying Ad Partners; Meta Digital Ad Growth Slows; Gov Funding for UK Creative Industries Confirmed Sky is facing a bill of hundreds of millions of pounds ...

HBO Max is coming to the UK and Ireland early next year. The streaming service will launch on these shores in March 2026, HBO ...

System1 tests ads on measures that predict long-term brand growth (Star Rating) and short-term sales growth (Spike Rating) – each between one and five stars. The Star Rating captures the emotional ...

Sky is to offer advertisers the ability to show extended advertising content to viewers who push the green button to access it. The green button is already used during some trails to allow viewers to ...

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