Warner Bros Discovery (WBD) has announced the appointment of Sky Media as its ad sales partner in the UK & Ireland in a multi-year agreement. Under the new deal, Sky Media will represent WBD’s linear ...
With Sky Creative Agency being one of the UK's largest in-house agencies, boasting more than 300 staff members (around one-third freelancers at any one time), it has been granted an increased role in ...
System1 tests ads on measures that predict long-term brand growth (Star Rating) and short-term sales growth (Spike Rating) – each between one and five stars. The Star Rating captures the emotional ...
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