AI is reshaping how marketers work, how stacks are built and how customers make decisions. To understand where these shifts are happening, Scott Brinker and I ran the AI Context Engineering in ...

What a difference a year makes, especially when it comes to artificial intelligence. Scott Brinker and Frans Riemersma released their “Martech for 2026” report yesterday and the differences between it ...

Ever wondered if your Mac mini M4 Pro could become an LLM powerhouse? The short answer: not exactly — but it can run DeepSeek R1 models locally without relying on cloud-based AI servers. Here’s how to ...

I started working in digital in 1989, when most people hadn’t even heard of the internet. At CompuServe, I helped businesses move offline communications online — groundbreaking work at the time. We ...

ChatGPT, Claude and Perplexity are giving users quick, direct answers without sending them to publisher sites. And if people stop clicking through, what happens to the ads, affiliate links and ...

The future of marketing isn’t just personalized — it’s participatory. As AI advances, leading brands are discovering that its real power isn’t in replacing human creativity but in amplifying it. Today ...

Digital marketing has, in many ways, come full circle to the pre-internet era when brand awareness and revenue defined success. Traffic and clicks still matter, but they’re only part of the picture ...

You bought the AI-powered martech stack. You paid for the licenses, sat through the demos and rolled out the shiny new tools to your team. But why are your results so incremental? If you’re a ...

AI is everywhere in martech — but if your vendor evaluation process hasn’t changed, you’re not ready to tell the difference between hype and real capability.

Blockchain technology takes another step today toward helping ad tech solve its problems, with the private beta launch of adChain by ad blockchain firm MetaX and DMA, the Data and Marketing ...

When you’re vetting AI tools for marketing, asking the right questions can help you find the right solutions for your organization. It can also help you avoid tools that aren’t worth the hype (or the ...

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: Chiefmartec.com. Click to enlarge. Scott Brinker of Chiefmartec.com and Frans Riemersma ...