Thanks to mitigated tariff effects and the AI boom, WPP Media's 2025 ad spend forecast has good news for marketers.

Hopefully everyone feels good coming out of Thanksgiving and America’s November shopaganza, BFCM, the Cyber Five, or whatever ...

After a prolonged will-they, won’t-they phase between Paramount Skydance and Warner Bros. Discovery, Netflix swooped in with ...

Consumer spending on Black Friday Cyber Monday was up 7%. But prices are high, and the most affluent customers are doing the ...

Fizz, a new discussion and news feed app that targets college campuses, is helping marketers reach college students ...

I’m setting a goal for myself to start talking to more media planners, agency executives and buy-side experts.

Broadsign may actually be building an attractive acquisition target. And one of the major cross-platform Big Tech players ...

The metaverse hype is over; Apple Maps forays into advertising; and streamers vie for HBO Max and the WBD studio archive.

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … and happy Thanksgiving!

Spencer's departure is the latest in a spate of leadership changes at The Trade Desk. And it comes at a time of tension ...

Marketers know that quality matters – and here's yet more proof. But breaking old habits in digital media is easier said than ...

America’s biggest department stores are changing, and changing fast. In the past quarter, for instance, Target has piloted a ...