LLMs today need to speak a variety of languages, not just English with an accent. I was chatting with a friend in Jakarta ...

Five agencies are competing for the Ikea creative account, Campaign has learned. McCann, VML, Adam & Eve\TBWA, VCCP and AMV ...

While the advertising world is watching the dust continue to settle on the long-awaited Omnicom acquisition of IPG, another ...

Within the healthcare professional and consumer advertising agencies, Omnicom has merged Patients & Purpose, TBWA\WorldHealth ...

From mourning the loss of legacy brands to asking tough questions, industry leaders reflect on the biggest news this week.

Campaign’s take: Spotify is back with its annual cultural tentpole, and this year’s Wrapped India campaign plays a knowing ...

Alongside the strategic expansion, Edelman has appointed Quang Nguyen as managing director of Edelman Vietnam, a market the ...

Campaign India unveiled the South Asia Agency Of The Year 2025 winners at a ceremony in Mumbai on December 2. Below is the ...

Chaka Sobhani, president and global chief creative officer at DDB Worldwide, is set to be appointed global CCO at ...

With 60% of GCCs poaching from each other, Global Capability Centres must craft a compelling employer value proposition.

As AI scales, Edelman’s president of Integrated Solutions and Delivery believes that the real battle is protecting trust and ...