Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

In the latest episode, we dig into British Heart Foundation’s growth and marketing strategy with CMO Claire Sadler.

Guinness is confident that its new brand home in London can act as a recruitment driver for the brand, as well as bringing ...

From self-consciousness over being a generalist to worries about not owning the 4Ps, some B2B marketers fear their skillset is not up to scratch.

A few months into his role as Virgin’s first chief experience officer, Sam Kelly shares how investing in women’s sport is ...

In the third entry of his series on behavioural science can reframe the role of marketing, Ogilvy UK’s Dan Bennett explains ...

Prime Hydration is planning a “strategic review” of its brand as sales of the energy drink continue to plummet. Recently released account information to Companies House shows that Prime’s turnover ...

Tatiana Jouanneau joins Allwyn to lead global brand elevation as the lottery giant accelerates its expansion across ...

New IPA research finds influencer marketing ROI outperforms linear TV and paid social, delivering “strong returns particularly over the long term”. Spanning 220 campaigns from 144 brands across 36 ...

Macmillan is using its Open House initiative to reach marginalised communities, as the charity looks to build consideration ...

As Loveholidays shifts from a performance-only model to a brand-building strategy, CMO Alan Murray outlines how the brand is ...

Paramount has launched a hostile takeover bid for Warner Bros Discovery, challenging Netflix’s $72bn (£54bn) deal and calling ...