NEW YORK, NY – December 8, 2025 – Nielsen, a global leader in audience measurement, data, and marketing intelligence, has ...
This content is password protected. To view it please enter your password below: ...
On October 9, 2025, a record number of Nielsen employees celebrated our 13th annual Nielsen Global Impact Day (NGID). As our ...
Women’s sports are having more than just a moment. Thanks to a confluence of forces, elite womens’ sports are enjoying unprecedented highs across interest, viewership and attendance. This is a boon ...
Advertisers and those who measure the impact of advertising are obsessed with memory. If advertising is to be successful, it has to stick in the consumer’s memory—or so the saying goes. But what ...
How can broadcasters and sponsors fuel the momentum? Interest in women’s sports is growing at a meteoric pace. The 2023 NCAA tournament drew nearly 10 million viewers for the final game between Iowa ...
Media is blurring. Is your marketing mix optimized? In 2025, digital channels are taking center stage, with audiences’ time on digital devices growing. Yet this growth isn’t coming at TV’s expense. TV ...
"Die Werbetreibenden geben Millionen von Dollar aus und brauchen diese Art von transparenten, von Dritten validierten Daten. Die Indian Premier League bringt Milliarden von Impressionen und Millionen ...
NEW YORK – November 24, 2025 – The October television landscape was energized by the convergence of fall sports and the traction of a new broadcast season, according to Nielsen’s Media Distributor ...
Erfahren Sie, was Nielsen-Quoten sind, wie sie berechnet werden und wie sie Ihnen dabei helfen können, fundierte Entscheidungen über Marketing und Zielgruppenansprache zu treffen.
Scoprite cosa sono gli ascolti Nielsen, come vengono calcolati e come possono aiutarvi a prendere decisioni informate in materia di marketing e di targeting del pubblico.
Navegue pelo cenário da TV com precisão. Examine os comportamentos de visualização do público nas principais plataformas de distribuição de TV... Obtenha uma vantagem estratégica em 2025. Entenda as ...