Most small businesses sell to other businesses or to consumers, and the acronyms B2B and B2C represent these relationships in abbreviated form. There are exceptions, as a cleaning service could clean ...

Businesses that sell to other businesses typically take a different approach to marketing than B2C businesses do—one that doesn’t involve the standard campaigns marketers in the B2C world use to reach ...

Marketing influences customer decision-making. A person’s decision-making process for purchasing a car, holiday or a new Ice Cream brand will differ from how they make a business decision such as what ...

Sometimes, the most unexpected pairings wind up being classics. An easy one is the classic mashup of chocolate and peanut butter. (Although apparently some people are more fond of peanut butter and ...

This blog is the second instalment in a series of three on B2B vs. B2C marketing. You can read the first blog here and the final here. In the previous blog, I covered the background to B2B’s evolution ...

The distinction between B2B and B2C marketing is becoming less pronounced as customer expectations evolve. Today’s consumers demand the same level of personalisation and engagement in their ...

Many global brands commonly thought of as business-to-consumer (B2C) are seeking and seeing growth by building the considerable business-to-business (B2B) parts of their enterprises. While leaning ...

In the previous blog, I covered the background to B2B’s evolution over time and the classic differences between B2B and B2C. This blog explores the classic similarities and classic grey areas. B2B and ...

Why operational maturity, not ambition, determines success in fintech’s retail pivot. Many B2B companies are drawn to the scale, visibility, and brand reach of B2C markets. But the leap from ...

Opinions expressed by Entrepreneur contributors are their own. Influencer marketing has been a growing trend in digital marketing over the past few years, and it’s only gaining momentum in 2017. B2C ...