A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

So, you’re trying to make your marketing work better? It’s easy to get lost in all the different ideas out there. But what if ...

Krista Neher is the CEO of Boot Camp Digital, a 6X best-selling author, international speaker & recognized digital marketing thought-leader. Digital marketing continues to grow in importance. People ...

It has been said that if you are not planning to succeed, you’re planning to fail. A lack of planning will lead to the demise of an organization, especially the fire service. Strategic planning is one ...

Opinions expressed by Entrepreneur contributors are their own. Strategic planning is an organization’s process of defining its strategy or direction and making decisions on allocating its resources to ...

Alright, let’s talk about making your content work for you in 2025. It feels like everyone’s got a website and is posting ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. It's summertime, which means soon the fiscal year will end and a new one will start, and ...

Note: This article is the second in a series about how firms can successfully reassess and reimagine their business models. Read the first article here. Failure to plan is planning for failure. That ...

Drexel is executing a strategic plan to effectively – and intentionally – address shifts in higher education and broader challenges facing society Six strategic imperatives are central to Drexel 2030 ...