Successfully marketing your business is a challenge regardless of economic uncertainty. But when its overall performance doesn’t look like it’s going to trend upward, this uncertainty can make you ...

We’ve discussed product, price and place as they pertain to the Four Ps of Marketing. Now let’s talk about the final one: promotion. Promotion aims to inform, persuade, and remind customers to buy ...

Many employees feel stuck and are just waiting for an opportunity to move on. These strategies can help you reduce costly ...

If you’re an entrepreneur who’s ready to take your business ventures from domestic to global, read on to learn about how to research, create financial and strategic plans, and use marketing to get to ...

Choose between a detailed traditional business plan or a lean startup version that prioritizes flexibility. A strong business ...

Do you ever want to pull your hair out when you start to think about marketing your business? If you’re nodding, you’re not alone. There are endless ways to market your business, which can be super ...

We understand that it can be tough to market your business at the best of times, and that it becomes harder if you have eager competitors trying to outdo you at every turn. This is where promotional ...

Samantha (Sam) Silberstein, CFP®, CSLP®, EA, is an experienced financial consultant. She has a demonstrated history of working in both institutional and retail environments, from broker-dealers to ...

Hernan Tagliani, president of The Group Advertising in Orlando, will release his new book, “The Hispanic Market for Corporate America: How to Make Your Brand Culturally Relevant” on Oct. 13 at 6 p.m.

Katie Miller is a consumer financial services expert. She worked for almost two decades as an executive, leading multi-billion dollar mortgage, credit card, and savings portfolios with operations ...