Discounting is tempting but erodes margin and brand equity. Here are the key steps towards a unified incentives marketing ...

Michaels shared that the acquisition has enabled the company to "reduce Bay Shore beef costs double digits in the first month alone" and that the "1 plant 3-location strategy" has allowed for ...

HTeaO, the nation’s leading iced tea franchise, announced a significant step in strengthening its marketing organization with ...

From the wild, viral Zoom brainstorm and ping pong ball-headed security guards at an NYC pop-up, to the ubiquitous Marty ...

Infintech Designs published a case study that details the results of a digital marketing campaign conducted for a roofing services contractor operating in the northeastern United States. The case ...

Appoints Michael Becker as Vice President, Head of Sales & Marketing, unifying global business development and brand strategy ...

The latest announcement is out from Alibaba Health Information Technology ( ($HK:0241) ). Alibaba Health Information Technology Limited has ...

While collaborations with names like Sydney Sweeney helped boost denim, sister brand Aerie delivered far stronger comps in Q3 ...

THE Department of Tourism (DOT) is reinstating an industry-driven approach to tourism promotions, an effective public-private strategy halted in mid-2022. In her address at the 2025 Annual National ...

The Selection Jury Board of the e4m Automotive Marketing Awards 2.0 convened today to evaluate and identify the finest work ...

High Roller Technologies has promoted Carlo Scappaticci to chief marketing officer and brought in Frances Cong as director of ...

Leveraged exchange‑traded funds (ETFs) linked to bitcoin hoarder Strategy are among the biggest casualties of this year's ...