Discounting is tempting but erodes margin and brand equity. Here are the key steps towards a unified incentives marketing ...

Discover the marketing strategy that has helped Samsung to remain among the list of the Top 10 Best Global Brands for 6 ...

HTeaO, the nation’s leading iced tea franchise, announced a significant step in strengthening its marketing organization with ...

From the wild, viral Zoom brainstorm and ping pong ball-headed security guards at an NYC pop-up, to the ubiquitous Marty ...

Here are three lessons I learned as head of legal and external affairs at NicoKick that can apply to marketers of all 21+ ...

Infintech Designs published a case study that details the results of a digital marketing campaign conducted for a roofing services contractor operating in the northeastern United States. The case ...

Corbin Advisors, a leading strategic investor relations and investor communications advisory firm, today announced the promotion of Michael Becker to Vice President, Head of Sales & Marketing. This ...

The latest announcement is out from Alibaba Health Information Technology ( ($HK:0241) ). Alibaba Health Information Technology Limited has ...

While collaborations with names like Sydney Sweeney helped boost denim, sister brand Aerie delivered far stronger comps in Q3 ...

Macau casino concessionaire has appointed Raymond Voon as senior vice president (SVP) of marketing strategy and loyalty. In ...

Marketing execs reveal secrets behind selling Wicked, Interview with the Vampire and The Walking Dead at TheWrap's Power ...