B creator media spend, but 39% can’t track ROI. The infrastructure gap holding back the fastest-growing channel in marketing ...

Integration lets marketers use Nielsen Marketing Cloud data to plan, target and measure campaigns across Amazon’s ad surfaces ...

As brands double down on experiential, BTL’s metrics, credibility and attribution struggle to keep pace. Can AI, identity ...

Artificial intelligence is no longer a distant possibility. In 2025, it is reshaping marketing, media, and creative ...

Being named Dictionary.com's Word of the Year for 2025 might give the slang term "67" some street cred, but how effective are ...

SCOPEN has unveiled South Africa’s most admired creative and media agency professionals for 2025, based on spontaneous ...

Creative agency Sunday Gravy has hired John Minty to be its chief financial officer (CFO), bringing him together with fellow ...

A well-structured and analytics-driven model has the power to transform creators from being experimental spenders into ...

Advertisers on Amazon Ads can target specific Nielsen audiences and deliver ads across multiple platforms.

The AdNews end-of-year Perspectives, looking back at 2025 and forward to next year.

Kenya's top marketers and brand leaders were feted in Nairobi at the MSK 2025 Annual Awards Gala, country’s most outstanding ...

In a statement quoted by Ad Age, WPP said it “values its long-standing partnership with IBM” but has elected not to re-pitch ...