Silverback Digital Marketing has introduced an expanded social media marketing framework designed to align with the rapidly ...

Research published in Information Systems Research finds that social media marketing (SMM) does little to help high-quality ...

Based on Emplifi’s “State of Consumer Branded Social Media Engagement” report, these twelve data points could help to guide ...

B creator media spend, but 39% can’t track ROI. The infrastructure gap holding back the fastest-growing channel in marketing ...

Integration lets marketers use Nielsen Marketing Cloud data to plan, target and measure campaigns across Amazon’s ad surfaces ...

As brands double down on experiential, BTL’s metrics, credibility and attribution struggle to keep pace. Can AI, identity ...

Being named Dictionary.com's Word of the Year for 2025 might give the slang term "67" some street cred, but how effective are ...

SCOPEN has unveiled South Africa’s most admired creative and media agency professionals for 2025, based on spontaneous ...

The next wave of progress is less likely to come from adding more tools to your martech stack and more likely to come from ...

Marketing execs reveal secrets behind selling Wicked, Interview with the Vampire and The Walking Dead at TheWrap's Power ...

The AdNews end-of-year Perspectives, looking back at 2025 and forward to next year.

In a statement quoted by Ad Age, WPP said it “values its long-standing partnership with IBM” but has elected not to re-pitch ...