One of the hardest parts of being a CMO is selling the value of marketing within your own organization. Here's how to build ...

Incorporating AI into your marketing strategy will soon be table stakes. In fact, marketing professionals are already ...

The savviest marketers cut through chaos with strategies and tactics that portend where advertising could head next year.

For companies, personalization promises higher engagement, stronger loyalty, and more efficient marketing. But as technology ...

When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, ...

Your guide to LinkedIn's tools, strategies and best practices. Updated with info about the new reserved ad format and the ...

Silverback Digital Marketing has introduced an expanded social media marketing framework designed to align with the rapidly ...

Influencer marketing has grown into a $24 billion industry, but trust in influencers is declining as consumers increasingly perceive many as inauthentic. Authenticity is not a fixed trait; it is ...

Despite the marketing sector’s focus on how AI can increase productivity and revenue, Horne emphasizes that human touch is ...

Being named Dictionary.com's Word of the Year for 2025 might give the slang term "67" some street cred, but how effective are ...

Business News Daily provides resources, advice and product reviews to drive business growth. Our mission is to equip business owners with the knowledge and confidence to make informed decisions. As ...

Google Pixel's marketing vice president shares how her team uses AI internally and what finally made her switch from an ...