The Walt Disney Company has successfully translated the mythological, water-bending world of Percy Jackson and the ...

Continental Coffee Speciale has launched an aggressive, high-impact OOH campaign across the Mumbai market, leveraging innovative techniques to bring its core brand promise, unriva ...

In this edition of Media4Growth’s ‘Insights: Brand Marketers on OOH’ series, Girish Ahuja, Head of Marketing, H & R Johnson (India), shares how OOH strengthens brand synergy, enhances local relevance, ...

Platinum Outdoor, a unit of Madison World, in collaboration with the National Payments Corporation of India (NPCI), has ...

Brand Marketers on OOH, Shawn Chandy, Chief Marketing Officer, Paragon, shares how OOH continues to anchor the footwear brand ...

World Out of Home Organisation has announced that the registration for the next Annual Congress, to be held in London from ...

Brand Marketers on OOH’ Snehita Chakravorty, Marketing Manager – Dine-in Business, Yum! Brands (KFC India) speaks on why ...

One of India’s most acclaimed actors, and Arpan’s goodwill ambassador – Vidya Balan’s image featured prominently across ...

The signage industry is a space where both static and digital/dynamic formats can peacefully co-exist, says Deepak Gupta, ...

In a major development for Maharashtra’s transit media landscape, Solutions Advertising has secured one of the largest metro ...

The OOH industry, one of India’s strongest traditional media segments, is projected to scale to USD 798 million by 2029, with Digital OOH increasing its market share to over 44%.

Brand Marketers on OOH’ series, Ritu Mittal, Head of Marketing & Digital, Consumer Health South Asia at Bayer, shares how the ...