Nielsen, a global leader in audience measurement, data and analytics, is sharing a new “Tops of Sports” report on the major trends that will shape the U.S. sports media landscape in the new year.

During this interval, streaming comprised the majority of ad supported TV (46.4%), followed by cable (27.2%) and broadcast ...

Advanced audiences, also referred to as audience segments, is industry shorthand for groups of people that marketers put together for ad targeting purposes, using demographics, interests, media habits ...

Have you ever been browsing for what to watch and thought about how networks actually decide on their programming? Have you seen certain ads from brands and wondered why you’re seeing them? These ...

Mejore el descubrimiento y la participación con metadatos de contenido fiables. Las soluciones Gracenote de Nielsen ofrecen datos ricos y estructurados que potencian la búsqueda, la personalización y ...

Real audiences. Real data. Real decisions. Nielsen’s comprehensive data and measurement are powering the future of media.