Nielsen, a global leader in audience measurement, data and analytics, is sharing a new “Tops of Sports” report on the major trends that will shape the U.S. sports media landscape in the new year.

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During this interval, streaming comprised the majority of ad supported TV (46.4%), followed by cable (27.2%) and broadcast ...

As part of Nielsen’s purpose to power a better media future for all people, we strive every day to engage our people, processes, data and technology to make Nielsen a more responsible company and to ...

Women’s sports are having more than just a moment. Thanks to a confluence of forces, elite womens’ sports are enjoying unprecedented highs across interest, viewership and attendance. This is a boon ...

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Advertisers and those who measure the impact of advertising are obsessed with memory. If advertising is to be successful, it has to stick in the consumer’s memory—or so the saying goes. But what ...

On October 9, 2025, a record number of Nielsen employees celebrated our 13th annual Nielsen Global Impact Day (NGID). As our ...

Des publics réels. Des données réelles. De vraies décisions. Les données et les mesures complètes de Nielsen sont à la base de l'avenir des médias.

How can broadcasters and sponsors fuel the momentum? Interest in women’s sports is growing at a meteoric pace. The 2023 NCAA tournament drew nearly 10 million viewers for the final game between Iowa ...

NEW YORK – November 24, 2025 – The October television landscape was energized by the convergence of fall sports and the traction of a new broadcast season, according to Nielsen’s Media Distributor ...

As kids closed their books to end another school year, TV usage trends in June began to turn the corner after a four-month seasonal lull that began in February. For kids 2-17, streaming and video ...