In an era when marketing is becoming increasingly automated, it is the human factor — the ability to feel the audience, see ...

Your marketing team doesn’t need more hands it needs more brains that never sleep.” That’s the blunt reality emerging as ...

As CRN prepares to name the winners of its third annual Women of the Year Awards, we look at the efforts our 23 finalists for ...

The cohort’s reliance on social media and influencers for product discovery remains, while new levels of comfort with retail ...

Referring to successful email marketing examples from top brands is one of the fastest ways to spark fresh ideas for your own inbox strategy. The best email marketing examples strive to connect with ...

The marketing world is evolving faster than ever, with brands under pressure to deliver growth, creativity, and measurable results across multiple channels. Agencies that once focused on a single ...

Marketing can feel like a bloody maze. One minute, you're pouring money into Facebook ads; the next, you're told TikTok is the holy grail. It's enough to make your head spin. But here's the truth: ...

Shopify merchants usually track sales or revenue, but they sometimes forget about the other important metrics that drive profit. For example, contribution margin, MET, and customer retention are all ...

Trying to make your emails actually get opened and lead to something? It’s a common struggle. You put in the work, but sometimes it feels like your messages just disappear into the void. That’s where ...

When running a digital platform or social media platform it is important to have an idea of how things are going. Here we look at some basic tracking metrics companies can use to see how their firm is ...