B creator media spend, but 39% can’t track ROI. The infrastructure gap holding back the fastest-growing channel in marketing ...

Artificial intelligence is no longer a distant possibility. In 2025, it is reshaping marketing, media, and creative ...

Integration lets marketers use Nielsen Marketing Cloud data to plan, target and measure campaigns across Amazon’s ad surfaces ...

The programme aims to reach its target by the end of 2026 through structured classroom sessions and addresses a critical gap ...

Being named Dictionary.com's Word of the Year for 2025 might give the slang term "67" some street cred, but how effective are ...

As brands double down on experiential, BTL’s metrics, credibility and attribution struggle to keep pace. Can AI, identity ...

Macmillan is using its Open House initiative to reach marginalised communities, as the charity looks to build consideration ...

Creative agency Sunday Gravy has hired John Minty to be its chief financial officer (CFO), bringing him together with fellow ...

A well-structured and analytics-driven model has the power to transform creators from being experimental spenders into ...

SCOPEN has unveiled South Africa’s most admired creative and media agency professionals for 2025, based on spontaneous ...

Advertisers on Amazon Ads can target specific Nielsen audiences and deliver ads across multiple platforms.

Kenya's top marketers and brand leaders were feted in Nairobi at the MSK 2025 Annual Awards Gala, country’s most outstanding ...