Silverback Digital Marketing has introduced an expanded social media marketing framework designed to align with the rapidly ...

Research published in Information Systems Research finds that social media marketing (SMM) does little to help high-quality ...

Based on Emplifi’s “State of Consumer Branded Social Media Engagement” report, these twelve data points could help to guide ...

B creator media spend, but 39% can’t track ROI. The infrastructure gap holding back the fastest-growing channel in marketing ...

Integration lets marketers use Nielsen Marketing Cloud data to plan, target and measure campaigns across Amazon’s ad surfaces ...

Being named Dictionary.com's Word of the Year for 2025 might give the slang term "67" some street cred, but how effective are ...

As brands double down on experiential, BTL’s metrics, credibility and attribution struggle to keep pace. Can AI, identity ...

Macmillan is using its Open House initiative to reach marginalised communities, as the charity looks to build consideration ...

Marketing execs reveal secrets behind selling Wicked, Interview with the Vampire and The Walking Dead at TheWrap's Power ...

SCOPEN has unveiled South Africa’s most admired creative and media agency professionals for 2025, based on spontaneous ...

The next wave of progress is less likely to come from adding more tools to your martech stack and more likely to come from ...

The AdNews end-of-year Perspectives, looking back at 2025 and forward to next year.