Silverback Digital Marketing has introduced an expanded social media marketing framework designed to align with the rapidly ...
Research published in Information Systems Research finds that social media marketing (SMM) does little to help high-quality ...
Based on Emplifi’s “State of Consumer Branded Social Media Engagement” report, these twelve data points could help to guide ...
Out-of-home media and IRL marketing company Outfront Media has tapped Epic Games marketing exec Stacy Minero as its new chief ...
B creator media spend, but 39% can’t track ROI. The infrastructure gap holding back the fastest-growing channel in marketing ...
Integration lets marketers use Nielsen Marketing Cloud data to plan, target and measure campaigns across Amazon’s ad surfaces ...
Being named Dictionary.com's Word of the Year for 2025 might give the slang term "67" some street cred, but how effective are ...
As brands double down on experiential, BTL’s metrics, credibility and attribution struggle to keep pace. Can AI, identity ...
Macmillan is using its Open House initiative to reach marginalised communities, as the charity looks to build consideration ...
Advances Its Leadership in Mobility and Experiential Marketing With Key Strategic Hire NEW YORK CITY, NEW YORK / ACCESS ...
Hyper Dog Media, a Denver-based digital marketing agency specializing in search engine optimization and pay-per-click advertising, has been featured in VoyageDenver’s Hidden Gems series, spotlighting ...
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