Several major retailers nearly doubled their volume of emails sent to customers and prospects in August. While personalized emails are increasing, retailers have yet to meet customer expectations, ...

Mail merge makes sending personalized messages to a large group efficient and easy. Prepare clean, organized data for a successful mail merge process. Use the Microsoft 365 suite for integrated ...

Missed our webinar on email personalization? With email the undisputed marketing ROI leader, you won’t want to miss this panel of experts and learn how personalization can dramatically increase open ...

Personalization is key to effective cold emailing, but doing it wrong can make your emails feel insincere or even drive people away. In an analysis of over five million emails, I found that ...

Above the Treeline is testing a new addition to its Edelweiss suite of services for independent booksellers. Edelweiss360 is a bookstore-to-consumer marketing tool that will allow booksellers to ...

Today’s email-savvy consumers appreciate a personalized, well-targeted email promotion, but many abandon a retailer if they have a negative email experience. Smart retailers know their best customers ...

Content marketing has long been a passive form of marketing. Email personalization, on the other hand, is an active approach. Email marketing reflects a staple in our personal and professional lives.

Pinterest is one of the most personalized sites in the world, thanks to the incredible amount of data its users volunteer and a data science team that just keeps on growing. But user engagement isn’t ...

Cold messages are part and parcel of every recruiter’s day. It’s the way that we connect with new candidates, and we couldn’t survive without them. What’s pretty shocking though is that almost 90 ...

More than one million low-income uninsured people are eligible for zero-premium cost-sharing reduction (CSR) silver plans through the Affordable Care Act (ACA) Marketplaces. However, many are not ...