Havas Media’s David Do Rosario shares why MENA brands need to redefine automation as a strategic ally, not a shortcut.

In conversation with Campaign Middle East, marketers and professional athletes share a winning formula for how brands can ...

Publicis Groupe brings its past to life with AI and innovation to celebrate its first century and set a course for the next.

Total Media Ventures & Growthnity's Taha Kazmi talks about predictive, emotion-aware systems that personalise every shopper’s ...

AM Project 195 aims to represent artists even from hard to access areas such as Libya, Somalia, Burkina Faso, North Korea and ...

Leading global brands such as Philips, Stanley 1913, Wolverine Worldwide and BET Media Group also join the Dubai Lynx jury ...

Numbers from the BRIDGE App a day before the event: 14,618 messages exchanged. 425,000 searches. More than 2 million ...

To reinforce the narrative of community obsession, the KAYALI campaign features creators a.k.a. BFFs (Best Fragrance Friends) ...

The partnership with Catch Communications will support Holcim’s growth priorities, strengthening its visibility and ...

BPG Group's Bushra Khan says that knowledge and skills lay the groundwork for success, but attitude carries professionals ...

YouExprience's Martino O'Brien makes the case for why advertising veterans are an essential component of the creative ...

In this accelerated landscape, governance matters as much as speed. Since models can inherit bias and drift, we maintain ...