LLMs today need to speak a variety of languages, not just English with an accent. I was chatting with a friend in Jakarta ...

While the advertising world is watching the dust continue to settle on the long-awaited Omnicom acquisition of IPG, another ...

Within the healthcare professional and consumer advertising agencies, Omnicom has merged Patients & Purpose, TBWA\WorldHealth ...

Five agencies are competing for the Ikea creative account, Campaign has learned. McCann, VML, Adam & Eve\TBWA, VCCP and AMV ...

From mourning the loss of legacy brands to asking tough questions, industry leaders reflect on the biggest news this week.

Campaign’s take: Spotify is back with its annual cultural tentpole, and this year’s Wrapped India campaign plays a knowing ...

Jaguar Land Rover has axed design boss Gerry McGovern, sources inside the firm have told Autocar and Autocar India. It is ...

Articles written by Will Rimell ...

Global ad spend will smash the $1 trillion mark for the first time in 2026, with APAC leading at 5.4% growth amid an algorithmic revolution, according to Dentsu's latest forecast.

Every mother remembers the magic of those first moments—the first cry, the first touch, the first time she looks at her baby. Unfortunately, some mothers never experience this magic owing to ...

IPG restructure. “I am not foolish enough to work 14 hours a day for a dollar,” he tells Campaign, after giving up salary in ...

The conglomerate has issued a RFP demanding high-scale credentials as it shifts to a digital-heavy, ROI-led model with ...