The Walt Disney Company has successfully translated the mythological, water-bending world of Percy Jackson and the ...

Continental Coffee Speciale has launched an aggressive, high-impact OOH campaign across the Mumbai market, leveraging innovative techniques to bring its core brand promise, unriva ...

In this edition of Media4Growth’s ‘Insights: Brand Marketers on OOH’ series, Girish Ahuja, Head of Marketing, H & R Johnson (India), shares how OOH strengthens brand synergy, enhances local relevance, ...

Brand Marketers on OOH, Shawn Chandy, Chief Marketing Officer, Paragon, shares how OOH continues to anchor the footwear brand ...

Platinum Outdoor, a unit of Madison World, in collaboration with the National Payments Corporation of India (NPCI), has ...

World Out of Home Organisation has announced that the registration for the next Annual Congress, to be held in London from ...

Brand Marketers on OOH’ Snehita Chakravorty, Marketing Manager – Dine-in Business, Yum! Brands (KFC India) speaks on why ...

The OOH industry, one of India’s strongest traditional media segments, is projected to scale to USD 798 million by 2029, with Digital OOH increasing its market share to over 44%.

Brand Marketers on OOH’ series, Ritu Mittal, Head of Marketing & Digital, Consumer Health South Asia at Bayer, shares how the ...

As the industry evaluates the newly announced BMC OOH Policy 2025, insights from Junaid Shaikh, Managing Director, ...

In a major development for Maharashtra’s transit media landscape, Solutions Advertising has secured one of the largest metro ...